How data science is powering the new wave of Retail Media platforms

Marketplaces
Retail Media
Data Science
5 min read Grégoire Flatin

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Machine Learning can help.

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Marketplaces
Retail Media
Data Science

How data science is powering the new wave of Retail Media platforms

Retail Media ad revenue isn’t just defined by the budget available from your advertisers. It’s also the rate at which it can be spent. That’s where Machine Learning can help.

Read more
First-Party Data
Retail Media
Data Science

Measuring Retail Media effectiveness in a cookieless world

Showing a link between an ad served and the desired action is how marketers show ROI. With the disappearance of third-party cookies that is about to become much more challenging. relevanC's Data team explains how their first-party data approach marks an important step forward in campaign measurement in a near cookieless future.

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Retail Media
Personalized Promotions

relevanC assists retailer Grupo Libertad

Already established in Brazil and Colombia, relevanC continues its internationalization with an agreement with Argentinian retailer Libertad.

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Marketplaces
Retail Media

Why marketplaces internalize their Retail Media operations

Retail Media is now on every board meeting agenda. No longer a nice-to-have, it’s a necessity for retailers...

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Marketplaces
Retail Media

The four Retail Media challenges: what every marketplace director needs to know when choosing a retail media platform

In 2021, Retail Media grew by +53% in the US driven by the digitization of sales and marketing...

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